How Paid Media Can Maximize Your Earned Media Hits
Let’s paint a familiar scenario…you’re about to launch your next product, host an enormous event, rebrand your company or otherwise gear up for a major announcement. You’ve hired a PR firm to help...
View ArticleFlipping Out: Similarities Between White Water Rafting and PR
Winding its way through the roaring waters of Victoria Falls in Zimbabwe, the Zambezi River rumbles and churns with foaming white water rapids, steep drops and rocky boulders. Ranked as one of the top...
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Civility in America: Millennials Take a Stand
How we interact with each other — online and offline, at work and at play, with friends and with strangers — is evolving. Perhaps it’s a shift in expectations around acceptable behavior, or the...
View Article2 Minutes With… Mike Mathieu!
“Two Minutes With” is Weber Shandwick Seattle’s employee spotlight series that provides professional and personal insight into our rockstar team. Today, we’re highlighting copywriter Mike Mathieu....
View ArticleRegaining Control of Your Narrative During a Crisis
Ragan Communication’s annual Employee Communications, PR, and Social Media Summit brings together top communicators and strategists from across North America to lead a dynamic and informative multi-day...
View ArticleTaking Command: Effective Crisis Communications with Dr. Joseph Trahan
In a special session presented by the Puget Sound Chapter of the Public Relations Society of America, Dr. Joseph Trahan (@doctrahanmedia) visited Seattle for a half-day session on issues management....
View ArticleWeber Shandwick named to the A-List…Again!
“Public relations agencies don’t typically take the lead on digital or creative services or come up with risky ideas…But Weber Shandwick…isn’t just any PR agency.” – AdAge For the second year in a row,...
View Article5 Top Quotes from the Purpose & Profit CSR Business Conference
Does your company engage in collaboration with your competition, in order to better your industry or the environment? How about sustainability? Do you share your citizenship story beyond a corporate...
View Article7 Ways to Make Your Email Marketing a Success
You’ve got mail. Ok, so we don’t hear that automated line anymore, but you definitely still do have mail waiting for you in your inbox. Though our inboxes look a bit sleeker now and we don’t hear a...
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Talking Storytelling with Crosscut: 4 Key Takeaways
This week, we welcomed two very special guests from Crosscut to our office: Tamara Power-Drutis, executive director, and Greg Hanscom, editor-in-chief. Crosscut is a leading local not-for-profit news...
View Article4 Easy Ways to Jumpstart Your Career in Media Relations
Regardless of whether you focus on digital or traditional PR, interacting with media is an important part of our day-to-day work. After spending a year working in the exciting world of digital...
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Making the Switch: How Journalism Made me Better at PR
During my freshman year of college, I decided that a double major in journalism and political science was the perfect first step to becoming a famous international correspondent (or a famous local city...
View ArticleWhy the Media Matters: The Future of Media in a World of Change
In today’s increasingly tech-dependent world, does the media still matter? The Seattle Chapter of the American Women in Communications brought Mara Liasson, political correspondent at National Public...
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Making the Most of Your Credentials
Prior to my internship at Weber Shandwick, I had little direct PR experience. My background in Political Science and Journalism gave me a worldly perspective, but the majority of PR jargon was foreign...
View ArticleSo You’re Planning for a PR Event?
A few weeks ago I attended a conversation led by Sound Transit’s public information officer, Bruce Gray, who was responsible for the unveiling of the much-anticipated University of Washington and...
View ArticleListen Up! Best Practices for Identifying Issues Online … Before They Blow Up
Customer gripes and horror stories can spread across the internet faster than a wildfire across the American West. And once a PR crisis like that gets going, the best you can do is minimize the damage....
View ArticleHow In-House Counsel Can Prepare for a Social Media Crisis
Lawyers are a company’s liability watchdogs. So they’re often the first ones to spot issues that could harm the company’s reputation. But once they’ve spotted an issue, how prepared are they to handle...
View ArticleOur Corporate Team is Looking for a Rockstar Intern!
How does joining a diverse team of specialists in issues management, internal communications and thought leadership sound? How about getting unique hands-on experience with major international brands?...
View ArticleHave Visual Design Chops? We’re Looking for a Creative Production Intern!
Weber Shandwick Seattle is looking for a full-time Creative Production Intern to help us handle some of the day-to-day creative needs of our clients. This person would support a creative team of...
View ArticleJoin us; we’re hiring!
Weber Shandwick Seattle is looking to fill numerous positions on our growing strategy, social impact and consumer teams. We’re looking for collaborative, entrepreneurial, and inquisitive teammates who...
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