Does your company engage in collaboration with your competition, in order to better your industry or the environment? How about sustainability? Do you share your citizenship story beyond a corporate social responsibility (CSR) Report? Or publicly advocate for a cause?
The recent CSR Business Conference in Seattle brought together CSR professionals, academics and nonprofits to explore these questions and more. Dubbed “Purpose and Profit,” the conference featured many ways that companies embed their CSR mission in every aspect of business to make a difference. Or, another way of putting it, how to incorporate social consciousness into business strategy to help drive profit.
Speakers from companies with meaningful CSR commitments in the Pacific Northwest underscored what we’ve been saying at Weber Shandwick—that consumers not only expect their favorite brands to be doing good, but also communicating about their corporate citizenship. Not only does CSR make a positive impact worldwide, but it can help a company’s bottom line.
Here are our favorite quotes from the keynote and panelists on CSR’s “shared value.”
.@molaughl from @k2skis on collaborating with competition as advocates for an industry. #uwtcsr pic.twitter.com/d64w4geGpJ
— Weber Shandwick SEA (@wsseattle) March 12, 2015
“CSR is not about doing less bad, it’s about changing the way you do everything.” -Vik Sahney, REI vice president, sustainability advocate and The 7 Summits veteran
Great discussion today around sustainability with Vik Sahney @REI #UWTCSR pic.twitter.com/4dXrjMrlIs
— Weber Shandwick SEA (@wsseattle) March 12, 2015
CSR collaboration at companies is so important. Here's why. #uwtcsr pic.twitter.com/l9gVa54FUo
— Weber Shandwick SEA (@wsseattle) March 12, 2015
“Advocacy is one of the next steps for CSR.” -Sarah Severn, former Nike sustainability expert
"Consumers want to support brands that share their values." Talking about the #CSRReport. #uwtcsr pic.twitter.com/IaFWZPwnPO
— Weber Shandwick SEA (@wsseattle) March 12, 2015
Click on #UWTCSR for more quotes from the CSR Business Conference. For insights and key learnings from the event, check out The Huffington Post blog.
You may also like CSR Spotlight: 3 Insights from Kim Vu, the first blog in our new series highlighting CSR thought leaders—including many of our own Weber Shandwick colleagues—in our local and global community.
The post 5 Top Quotes from the Purpose & Profit CSR Business Conference appeared first on Weber Shandwick Seattle - Public Relations and Digital Marketing.